:root {
  --orange: #ff5a12;
  --orange-deep: #d9420a;
  --orange-soft: #fff1ea;
  --green: #12a87a;
  --green-soft: #e6f6f0;
  --gold: #d98600;
  --gold-soft: #fdf3e2;
  --blue: #1e8fc4;
  --blue-soft: #e8f4fa;
  --ink: #14161a;
  --ink-2: #3c4148;
  --ink-3: #6b727b;
  --line: #e6e8eb;
  --paper: #fff;
  --paper-2: #f7f6f4;
  --radius: 10px;
  --max: 1160px;
  --font: -apple-system, BlinkMacSystemFont, "PingFang SC", "HarmonyOS Sans SC",
    "Hiragino Sans GB", "Microsoft YaHei", "Source Han Sans SC", sans-serif;
}

* {
  box-sizing: border-box;
}

html {
  -webkit-text-size-adjust: 100%;
  scroll-behavior: smooth;
}

body {
  margin: 0;
  font-family: var(--font);
  font-size: 16px;
  line-height: 1.75;
  color: var(--ink-2);
  background: var(--paper);
  -webkit-font-smoothing: antialiased;
}

img {
  max-width: 100%;
  display: block;
  height: auto;
}

a {
  color: var(--ink);
  text-decoration: none;
}

h1,
h2,
h3,
h4 {
  color: var(--ink);
  margin: 0;
  line-height: 1.25;
  letter-spacing: -0.02em;
  font-weight: 700;
}

p {
  margin: 0;
}

ul {
  margin: 0;
  padding: 0;
  list-style: none;
}

.wrap {
  max-width: var(--max);
  margin: 0 auto;
  padding: 0 24px;
}

.section {
  padding: 96px 0;
}

.section--tight {
  padding: 64px 0;
}

.section--paper {
  background: var(--paper-2);
}

.section--dark {
  background: var(--ink);
  color: #b9bec6;
}

.section--dark h2,
.section--dark h3 {
  color: #fff;
}

/* ---------- accessibility ---------- */

.skip {
  position: absolute;
  left: 8px;
  top: -60px;
  z-index: 100;
  background: var(--ink);
  color: #fff;
  padding: 10px 18px;
  border-radius: 0 0 8px 8px;
  font-size: 14px;
  transition: top 0.15s;
}

.skip:focus {
  top: 0;
  color: #fff;
}

a:focus-visible,
button:focus-visible {
  outline: 3px solid var(--orange);
  outline-offset: 3px;
  border-radius: 4px;
}

/* ---------- header ---------- */

.site-header {
  position: sticky;
  top: 0;
  z-index: 50;
  background: rgba(255, 255, 255, 0.92);
  backdrop-filter: saturate(180%) blur(12px);
  border-bottom: 1px solid var(--line);
}

.site-header__inner {
  display: flex;
  align-items: center;
  gap: 32px;
  height: 68px;
}

.brand {
  display: flex;
  align-items: center;
  gap: 10px;
  flex: none;
}

.brand img {
  height: 26px;
  width: auto;
}

.nav {
  display: flex;
  align-items: center;
  gap: 26px;
  margin-left: auto;
}

.nav a {
  white-space: nowrap;
  font-size: 15px;
  color: var(--ink-2);
  padding: 6px 0;
  border-bottom: 2px solid transparent;
  transition: color 0.18s, border-color 0.18s;
}

.nav a:hover {
  color: var(--ink);
  border-bottom-color: var(--orange);
}

.nav a[aria-current="page"] {
  color: var(--ink);
  font-weight: 600;
  border-bottom-color: var(--orange);
}

.header-cta {
  display: flex;
  gap: 10px;
  align-items: center;
}

.btn {
  display: inline-flex;
  align-items: center;
  justify-content: center;
  gap: 8px;
  padding: 11px 22px;
  border-radius: 999px;
  font-size: 15px;
  font-weight: 600;
  line-height: 1.2;
  border: 1px solid transparent;
  transition: background 0.18s, color 0.18s, border-color 0.18s, transform 0.18s;
}

.btn--primary {
  background: var(--orange);
  color: #fff;
}

.btn--primary:hover {
  background: var(--orange-deep);
}

.btn--ghost {
  border-color: var(--line);
  color: var(--ink);
  background: #fff;
}

.btn--ghost:hover {
  border-color: var(--ink);
}

.btn--light {
  background: #fff;
  color: var(--ink);
}

.btn--light:hover {
  background: var(--orange-soft);
  color: var(--orange-deep);
}

.btn--sm {
  padding: 8px 16px;
  font-size: 14px;
}

.nav-toggle {
  display: none;
  margin-left: auto;
  width: 40px;
  height: 40px;
  border: 1px solid var(--line);
  border-radius: 8px;
  background: #fff;
  cursor: pointer;
  align-items: center;
  justify-content: center;
}

.nav-toggle span,
.nav-toggle span::before,
.nav-toggle span::after {
  content: "";
  display: block;
  width: 18px;
  height: 1.5px;
  background: var(--ink);
  position: relative;
  transition: transform 0.2s, opacity 0.2s;
}

.nav-toggle span::before {
  position: absolute;
  top: -6px;
}

.nav-toggle span::after {
  position: absolute;
  top: 6px;
}

/* ---------- page hero ---------- */

.hero {
  padding: 88px 0 72px;
  border-bottom: 1px solid var(--line);
}

.hero__grid {
  display: grid;
  grid-template-columns: 1.15fr 0.85fr;
  gap: 56px;
  align-items: center;
}

.eyebrow {
  display: inline-flex;
  align-items: center;
  gap: 10px;
  font-size: 13px;
  letter-spacing: 0.12em;
  color: var(--orange-deep);
  font-weight: 600;
  text-transform: uppercase;
  margin-bottom: 20px;
}

.eyebrow::before {
  content: "";
  width: 26px;
  height: 2px;
  background: var(--orange);
}

.hero h1 {
  font-size: clamp(34px, 5vw, 58px);
  line-height: 1.15;
}

.hero__lead {
  margin-top: 22px;
  font-size: 17px;
  color: var(--ink-2);
  max-width: 33em;
}

.hero__actions {
  display: flex;
  flex-wrap: wrap;
  gap: 12px;
  margin-top: 32px;
}

.hero__note {
  margin-top: 18px;
  font-size: 14px;
  color: var(--ink-3);
}

.page-head {
  padding: 72px 0 56px;
  border-bottom: 1px solid var(--line);
}

.page-head h1 {
  font-size: clamp(30px, 4.2vw, 48px);
}

.page-head p {
  margin-top: 18px;
  font-size: 17px;
  max-width: 36em;
}

/* ---------- chain diagram ---------- */

.chain {
  border: 1px solid var(--line);
  border-radius: var(--radius);
  padding: 26px;
  background:
    radial-gradient(120% 90% at 85% 0%, #fff4ee 0%, #fff 60%);
}

.chain__title {
  font-size: 13px;
  color: var(--ink-3);
  letter-spacing: 0.08em;
  margin-bottom: 18px;
}

.chain__row {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 10px;
  align-items: stretch;
  position: relative;
}

.chain__node {
  border: 1px solid var(--line);
  border-radius: 8px;
  padding: 14px 12px;
  background: #fff;
}

.chain__node strong {
  display: block;
  color: var(--ink);
  font-size: 15px;
  line-height: 1.4;
}

.chain__node span {
  display: block;
  font-size: 12px;
  color: var(--ink-3);
  margin-top: 4px;
}

.chain__node--a { border-top: 3px solid var(--green); }
.chain__node--b { border-top: 3px solid var(--gold); }
.chain__node--c { border-top: 3px solid var(--blue); }

.chain__bar {
  margin-top: 10px;
  border-radius: 8px;
  background: var(--ink);
  color: #fff;
  font-size: 13.5px;
  padding: 12px 14px;
  display: flex;
  align-items: center;
  justify-content: space-between;
  gap: 10px;
}

.chain__bar b {
  color: #fff;
  font-weight: 600;
}

.chain__bar em {
  font-style: normal;
  color: #ffb08a;
  font-size: 12px;
}

/* ---------- numbered section head ---------- */

.sec-head {
  display: flex;
  align-items: flex-end;
  justify-content: space-between;
  gap: 32px;
  margin-bottom: 40px;
}

.sec-head__label {
  font-size: 13px;
  font-weight: 700;
  color: var(--orange);
  letter-spacing: 0.1em;
  margin-bottom: 10px;
  display: block;
}

.sec-head h2 {
  font-size: clamp(26px, 3.2vw, 36px);
}

.sec-head p {
  max-width: 30em;
  color: var(--ink-3);
  font-size: 15px;
}

/* ---------- product cards ---------- */

.products {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 20px;
}

.pcard {
  position: relative;
  display: flex;
  flex-direction: column;
  gap: 14px;
  padding: 30px 28px 26px;
  border: 1px solid var(--line);
  border-radius: var(--radius);
  background: #fff;
  transition: transform 0.2s, box-shadow 0.2s, border-color 0.2s;
}

.pcard::before {
  content: "";
  position: absolute;
  inset: -1px -1px auto;
  height: 3px;
  border-radius: var(--radius) var(--radius) 0 0;
  background: var(--orange);
}

.pcard--producer::before { background: var(--green); }
.pcard--wholesale::before { background: var(--gold); }
.pcard--retail::before { background: var(--blue); }

.pcard:hover {
  transform: translateY(-3px);
  box-shadow: 0 10px 30px rgba(20, 22, 26, 0.08);
  border-color: #d8dce1;
}

.pcard img {
  width: 60px;
  height: 60px;
  border-radius: 14px;
}

.pcard h3 {
  font-size: 21px;
}

.pcard__tag {
  font-size: 14px;
  color: var(--ink-3);
  margin-top: -6px;
}

.pcard ul {
  display: grid;
  gap: 8px;
  margin-top: 2px;
}

.pcard li {
  font-size: 14.5px;
  color: var(--ink-2);
  padding-left: 16px;
  position: relative;
}

.pcard li::before {
  content: "";
  position: absolute;
  left: 0;
  top: 11px;
  width: 6px;
  height: 6px;
  border-radius: 50%;
  background: var(--line);
}

.pcard--producer li::before { background: var(--green); }
.pcard--wholesale li::before { background: var(--gold); }
.pcard--retail li::before { background: var(--blue); }

.pcard__link {
  margin-top: auto;
  padding-top: 16px;
  font-size: 14.5px;
  font-weight: 600;
  color: var(--orange-deep);
}

.pcard__link::after {
  content: " →";
}

/* ---------- stats ---------- */

.stats {
  display: grid;
  grid-template-columns: repeat(4, 1fr);
  border-top: 1px solid var(--line);
  border-bottom: 1px solid var(--line);
}

.stats__item {
  padding: 30px 24px;
  border-left: 1px solid var(--line);
}

.stats__item:first-child {
  border-left: 0;
  padding-left: 0;
}

.stats__num {
  font-size: clamp(28px, 3.6vw, 40px);
  font-weight: 700;
  color: var(--orange);
  line-height: 1.1;
  letter-spacing: -0.03em;
}

.stats__num small {
  font-size: 15px;
  font-weight: 600;
  margin-left: 2px;
  letter-spacing: 0;
}

.stats__label {
  margin-top: 8px;
  font-size: 14px;
  color: var(--ink-3);
}

/* ---------- feature grid ---------- */

.grid-3 {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 20px;
}

.grid-2 {
  display: grid;
  grid-template-columns: repeat(2, 1fr);
  gap: 20px;
}

.card {
  border: 1px solid var(--line);
  border-radius: var(--radius);
  padding: 26px;
  background: #fff;
}

.card h3 {
  font-size: 18px;
  margin-bottom: 8px;
}

.card p {
  font-size: 14.5px;
  color: var(--ink-2);
}

.card__kicker {
  font-size: 12.5px;
  font-weight: 700;
  letter-spacing: 0.08em;
  color: var(--orange);
  margin-bottom: 12px;
  display: block;
}

/* ---------- flow / steps ---------- */

.flow {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 0;
  border: 1px solid var(--line);
  border-radius: var(--radius);
  overflow: hidden;
}

.flow__step {
  padding: 26px;
  border-left: 1px solid var(--line);
  background: #fff;
}

.flow__step:first-child {
  border-left: 0;
}

.flow__step em {
  font-style: normal;
  font-size: 13px;
  color: var(--orange);
  font-weight: 700;
  letter-spacing: 0.08em;
}

.flow__step h3 {
  font-size: 18px;
  margin: 8px 0 10px;
}

.flow__step p {
  font-size: 14.5px;
  color: var(--ink-2);
}

/* ---------- tags ---------- */

.tags {
  display: flex;
  flex-wrap: wrap;
  gap: 8px;
}

.tags li {
  font-size: 13.5px;
  padding: 6px 14px;
  border: 1px solid var(--line);
  border-radius: 999px;
  background: #fff;
  color: var(--ink-2);
}

/* ---------- quotes ---------- */

.quotes {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 20px;
}

.quote {
  background: #fff;
  border: 1px solid var(--line);
  border-radius: var(--radius);
  padding: 26px;
  display: flex;
  flex-direction: column;
  gap: 16px;
}

.quote::before {
  content: "“";
  font-size: 44px;
  line-height: 0.6;
  color: var(--orange);
  font-family: Georgia, "Times New Roman", serif;
}

.quote p {
  font-size: 15px;
  color: var(--ink);
}

.quote footer {
  margin-top: auto;
  font-size: 13.5px;
  color: var(--ink-3);
}

.quote footer b {
  color: var(--ink);
  font-weight: 600;
}

/* ---------- logo wall ---------- */

.wall {
  display: flex;
  flex-wrap: wrap;
  gap: 10px 8px;
}

.wall li {
  font-size: 13.5px;
  color: var(--ink-2);
  border: 1px solid var(--line);
  border-radius: 6px;
  padding: 8px 14px;
  background: #fff;
  line-height: 1.4;
}

.wall li span {
  color: var(--ink-3);
  font-size: 12px;
  margin-left: 6px;
}

/* ---------- timeline ---------- */

.timeline {
  border-left: 1px solid var(--line);
  margin-left: 4px;
  padding-left: 26px;
  display: grid;
  gap: 26px;
}

.timeline__item {
  position: relative;
}

.timeline__item::before {
  content: "";
  position: absolute;
  left: -32px;
  top: 8px;
  width: 9px;
  height: 9px;
  border-radius: 50%;
  background: var(--orange);
  border: 3px solid #fff;
  box-shadow: 0 0 0 1px var(--orange);
}

.timeline__year {
  font-size: 13px;
  font-weight: 700;
  letter-spacing: 0.06em;
  color: var(--orange-deep);
}

.timeline__item h3 {
  font-size: 17px;
  margin: 4px 0 4px;
}

.timeline__item p {
  font-size: 14.5px;
  color: var(--ink-2);
}

/* ---------- news ---------- */

.news {
  display: grid;
  gap: 0;
  border-top: 1px solid var(--line);
}

.news li {
  border-bottom: 1px solid var(--line);
}

.news a {
  display: flex;
  align-items: baseline;
  gap: 20px;
  padding: 18px 0;
  transition: color 0.18s;
}

.news a:hover {
  color: var(--orange-deep);
}

.news time {
  flex: none;
  font-size: 13px;
  color: var(--ink-3);
  width: 92px;
  font-variant-numeric: tabular-nums;
}

.news strong {
  font-weight: 500;
  color: inherit;
  font-size: 15.5px;
}

/* ---------- contact ---------- */

.contact-grid {
  display: grid;
  grid-template-columns: 1.3fr 0.7fr;
  gap: 48px;
  align-items: start;
}

.contact-list {
  display: grid;
  gap: 18px;
}

.contact-item {
  border: 1px solid var(--line);
  border-radius: var(--radius);
  padding: 22px 24px;
  background: #fff;
  display: flex;
  gap: 20px;
  align-items: baseline;
  justify-content: space-between;
  flex-wrap: wrap;
}

.contact-item h3 {
  font-size: 16px;
}

.contact-item p {
  font-size: 13.5px;
  color: var(--ink-3);
  margin-top: 2px;
}

.contact-item a.tel {
  font-size: 22px;
  font-weight: 700;
  letter-spacing: 0.01em;
  color: var(--orange-deep);
  font-variant-numeric: tabular-nums;
  white-space: nowrap;
}

.qr {
  border: 1px solid var(--line);
  border-radius: var(--radius);
  padding: 24px;
  text-align: center;
  background: #fff;
}

.qr img {
  width: 180px;
  margin: 0 auto 14px;
}

.qr p {
  font-size: 13.5px;
  color: var(--ink-3);
}

/* ---------- cta band ---------- */

.band {
  background: var(--ink);
  border-radius: 14px;
  padding: 48px;
  display: flex;
  align-items: center;
  justify-content: space-between;
  gap: 32px;
  flex-wrap: wrap;
}

.band h2 {
  color: #fff;
  font-size: clamp(24px, 3vw, 32px);
}

.band p {
  color: #b9bec6;
  margin-top: 10px;
  font-size: 15px;
}

.band__actions {
  display: flex;
  gap: 12px;
  flex-wrap: wrap;
}

/* ---------- footer ---------- */

.site-footer {
  background: var(--ink);
  color: #9aa1aa;
  padding: 64px 0 28px;
  font-size: 14px;
}

.site-footer a {
  color: #cfd4da;
}

.site-footer a:hover {
  color: #fff;
}

.footer__grid {
  display: grid;
  grid-template-columns: 1.4fr 0.8fr 0.8fr 0.9fr;
  gap: 40px;
  padding-bottom: 40px;
  border-bottom: 1px solid rgba(255, 255, 255, 0.12);
}

.footer__brand img {
  height: 28px;
  width: auto;
  margin-bottom: 16px;
}

.footer__brand p {
  font-size: 13.5px;
  line-height: 1.7;
  max-width: 24em;
}

.footer h4 {
  color: #fff;
  font-size: 14px;
  margin-bottom: 14px;
  font-weight: 600;
}

.footer ul {
  display: grid;
  gap: 9px;
  font-size: 13.5px;
}

.footer__qr {
  display: flex;
  gap: 16px;
  align-items: center;
}

.footer__qr img {
  width: 96px;
  border-radius: 6px;
  background: #fff;
  padding: 6px;
}

.footer__qr span {
  font-size: 12.5px;
  line-height: 1.6;
}

.footer__legal {
  display: flex;
  flex-wrap: wrap;
  gap: 8px 18px;
  padding-top: 24px;
  font-size: 12.5px;
  color: #7d848d;
}

.footer__legal a {
  color: #7d848d;
}

.footer__legal a:hover {
  color: #cfd4da;
}

/* ---------- misc ---------- */

.lede {
  font-size: 17px;
  color: var(--ink-2);
  max-width: 40em;
}

.note {
  font-size: 13px;
  color: var(--ink-3);
  margin-top: 16px;
}

.pill-row {
  display: flex;
  flex-wrap: wrap;
  gap: 8px;
  margin-bottom: 8px;
}

.pill {
  font-size: 12.5px;
  padding: 4px 12px;
  border-radius: 999px;
  background: var(--orange-soft);
  color: var(--orange-deep);
  font-weight: 600;
}

.pill--green { background: var(--green-soft); color: #0b7d5b; }
.pill--gold { background: var(--gold-soft); color: #9a5f00; }
.pill--blue { background: var(--blue-soft); color: #166b96; }

.cta-row {
  display: flex;
  flex-wrap: wrap;
  gap: 12px;
  margin-top: 28px;
}


@media (prefers-reduced-motion: reduce) {
  html { scroll-behavior: auto; }
  * { transition: none !important; }
}

/* ---------- responsive ---------- */

@media (max-width: 980px) {
  .hero__grid {
    grid-template-columns: 1fr;
    gap: 36px;
  }
  .products,
  .grid-3,
  .quotes,
  .flow,
  .stats {
    grid-template-columns: 1fr 1fr;
  }
  .stats__item {
    padding: 24px 20px;
  }
  .stats__item:nth-child(3) {
    border-left: 0;
    padding-left: 0;
  }
  .stats__item:nth-child(n + 3) {
    border-top: 1px solid var(--line);
  }
  .contact-grid,
  .footer__grid {
    grid-template-columns: 1fr 1fr;
  }
  .sec-head {
    flex-direction: column;
    align-items: flex-start;
    gap: 14px;
  }
  .site-header__inner {
    height: 60px;
    gap: 16px;
  }
  .nav-toggle {
    display: flex;
  }
  .nav {
    display: none;
    position: absolute;
    left: 0;
    right: 0;
    top: 100%;
    background: #fff;
    border-bottom: 1px solid var(--line);
    flex-direction: column;
    align-items: stretch;
    gap: 0;
    padding: 8px 24px 20px;
    margin: 0;
    box-shadow: 0 12px 24px rgba(20, 22, 26, 0.06);
  }
  .nav.is-open {
    display: flex;
  }
  .nav a {
    padding: 13px 0;
    border-bottom: 1px solid var(--line);
    font-size: 16px;
  }
  .nav a:last-child {
    border-bottom: 0;
  }
  .header-cta {
    display: none;
  }
}

@media (max-width: 720px) {
  .section {
    padding: 56px 0;
  }
  .hero {
    padding: 48px 0 44px;
  }
  .products,
  .grid-3,
  .grid-2,
  .quotes,
  .flow,
  .stats,
  .contact-grid,
  .footer__grid {
    grid-template-columns: 1fr;
  }
  .flow__step {
    border-left: 0;
    border-top: 1px solid var(--line);
  }
  .flow__step:first-child {
    border-top: 0;
  }
  .stats__item {
    border-left: 0;
    padding: 20px 0;
  }
  .stats__item + .stats__item {
    border-top: 1px solid var(--line);
  }
  .band {
    padding: 32px 24px;
  }
  .chain__row {
    grid-template-columns: 1fr;
  }
  .chain__node {
    display: flex;
    align-items: baseline;
    gap: 10px;
  }
  .chain__node span {
    margin-top: 0;
  }
  .chain__bar {
    flex-direction: column;
    align-items: flex-start;
    gap: 2px;
  }
  .news a {
    flex-direction: column;
    gap: 2px;
  }
  .contact-item {
    gap: 6px;
  }
  .band {
    text-align: left;
  }
}